This direct gateway has the ability to send SMS text messages in large volumes successfully to target audiences with a high level of privacy.Īlternatively, the cheaper option is a Hybrid or Grey gateway, which utilises a combination of overseas and USA telecommunication carriers. These are safer, and more reliable to use, with around 100% reliability. A Premium or Tier 1 gateway is more expensive and uses American telecommunication carriers such as AT&T and Verizon. There are two main types of telecommunication providers used by mass text message gateways.

The cost of a cheap SMS provider will depend on the gateway used. Furthermore, less sophisticated API platforms will have a lower capacity to convert SMS messages efficiently through the gateway system. Additionally, large volumes of text messages sent will be cheaper than small and medium volumes, as they will cost more per SMS message sent. For example, low cost per SMS message may lead to a loss in reliability due to the use of hybrid telecommunication network carriers that come from overseas. Taking all these three factors into consideration, a business needs to look at what it requires from the SMS service provider. Ultimately, this will enable businesses to send and receive bulk SMS messages to run successful SMS campaigns. When comparing the leading cheap bulk SMS gateway providers, SMS pricing, distribution volume, and the SMS API must be considered.

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